I’ve been a fan of the Extreme Entrepreneurship Tour (EET) for the past 8 months, and I was definitely excited about its recent tour stop at George Mason University. For those unfamiliar, EET brings America’s top young entrepreneurs to colleges, universities, business development centers, and other organizations to share their experiences and empower participants to pursue business creation as a viable career strategy.
More than a traditional conference, workshop, or seminar, the tour is a high-energy experience that challenges attendees to set actionable goals using the information and resources shared during the event. I first learned about Extreme Entrepreneurship Tour while presenting at the National Association of Workforce Boards (NAWB) Forum where Arel Moodie – Motivational Speaker, Author, Partner and Emcee for EET – delivered a power-packed presentation to more than 1500 workforce development professionals. His message for the crowd was simple: we need to do more than just provide job training; we need to offer business creation training. He also asked a question that still rings in my ears:
‘What happens if we don’t expose people to entrepreneurship?’
It was during Arel’s presentation I realized that even as a nonprofit professional, I also had a responsibility to empower the next generation of entrepreneurs. This also happens to be the mission of iMADdu (pronounced ‘eye-ma-do’), the nonprofit based in Fairfax, Virginia that brought the Extreme Entrepreneurship Tour to George Mason University on Thursday, November 4th. iMADdu, which stands for ‘I Make A Difference, Do You?’, is much more than just a cool acronym. iMADdu connects college students from all majors with local entrepreneurs in an apprenticeship linking the students coursework with practical business experience. What a brilliant idea. True, college students participate in internships all the time. What makes iMADdu’s program so unique is that it reaches out to all students and provides them with the exposure necessary to manage their own business, regardless of the career pathway they choose. The result? As future business owners, students become positioned to directly impact their local economy by creating jobs for others, and ultimately inspiring the next generation of entrepreneurs.
As 2006 Nobel Peace Prize Laureate Muhammad Yunus puts it, ‘…all human beings are entrepreneurs – but only some lucky ones have found out.’ iMADdu’s vision is based on the premise that everyone should be so lucky. And when combined with the energy of EET, iMADdu set its vision in motion by jump-starting the potential of many aspiring entrepreneurs during the tour event. High school and college students alike not only listened to the experiences of successful entrepreneurs, but also shared their business ideas, connected with other aspiring business owners, and tapped into key local resources such as the Fairfax County Chamber of Commerce, and the Virginia Small Business Development Centers.
The audience heard from Morgan First, Co-Founder of Second Glass who challenged everyone to develop a networking strategy that helps establish connections and contacts that even outlasts the business ventures they pursue. Speaker Jason Duff, CEO and Founder of COMSTOR Self-Storage encouraged participants to identify business opportunities that will help improve the quality of life within the communities where their businesses are located. Panelist Tora Matsuoka, Managing Partner of Big Fish Hospitality Group reminded attendees about the importance of maintaining passion in order to reach their fullest potential. And in true EET fashion, all participants were encouraged to identify, document, and act upon the most immediate next steps in developing their business. Great job to Extreme Entrepreneurship Tour and iMADdu for the inspiration and great information you provided during the event!
If you have the opportunity to attend an EET event take advantage, even if you think you aren’t an entrepreneur. The message will definitely bring out the entrepreneur in you or someone you know. The EET website lists all upcoming tour dates taking place nationwide. If you are an educator, workforce development professional, nonprofit leader, or concerned citizen, consider bringing the Extreme Entrepreneurship Tour to your community. The first step is to complete the Inquiry Form also available on the EET website. Also, check out iMADdu’s website to learn more about its Student Apprenticeship Program and consider becoming involved as a student or entrepreneur. Applications are currently being accepted for the Spring and Summer 2011 Apprenticeship Program. No matter how you get involved, consider the role you can play in helping empower the next generation of entrepreneurs and equipping them to truly make a difference.



